While most people will accept the idea that a good video is good for business, so does that mean that a bad video is bad for business? It is sometimes hard to measure what good a new effort has done because they are often surrounded by people and events that are trying to do good for a business. Something bad is quickly realized and corrected because the consequences are noticed more immediately. So I wanted to share an example of why a video is important for your business/cause by sharing a bad example.

I think the biggest example in recent memory would been Netflix in 2011 handling a price increase and then a failed spinoff brand, Quickster.

This video was a rapid response to a mismanaged announcement of a price increase that caused the company stock to drop 75%  While the video was not the only problem that caused this but the video that was filmed, on an iphone, after a lunch meeting doesn’t come off as a well thought out response.

SLOWLY 

or

All at once.

Both will give you headaches but you will be fine.

I will keep using Adobe Premiere Pro until I decide to do this myself, if ever.

Early last month, my director friend Phil and I have been talking about working on a project together and we finally found a weekend to do it.

I reason I thought I would share is because the shooting weekend weekend was the first one where the Technicolor Cinestle picture profile was made available. So armed with a brand new “flat” setting on my Canon T2i
we set out out make a short film. The footage showed promise, it instantly looked terrible. Blacks were grey and the contrast was gone but I knew it will allow for more room in color correction process. See my post here about why you need to color grade your footage  

Maybe by now you have done your own tests and got the cinestyle on you canon HDSLR but I wanted to share a little bit of what I shot and give you a chance to play with the color correction also, in case you haven’t jumped on board the bandwagon yet.

Now go play! Have some fun color grading. I’d love you see what you did with it so post it and send me a link.

Download My footage

Here is a link to the free picture profile from Technicolor also get the LUT while your are there.

Magic Bullet LUT buddy(also free)

Here is a great step by step video on how to install cinestyle on your HDSLR, from Johnathan Palfrey.

I worked as dolly grip on a short film in LA directed by a popular photographer with the help of 3 guys and a red the short film was shot mostly in North Hollywood on Red One.

To take a look as the main character Mike learns that making a deal with the devil isn’t always what you bargained for.